Array of older adults across ages and ethnicity

We're harnessing the transformative power of the internet to amplify the voices of older adults.

Data insights from our core initiatives help our partners deliver age-friendly programs and services that truly reflect the needs and wants of older adults.

Our Three Core Initiatives:

Age Friendly dot org home page

A Website Created For and With Older Adults

We created the non-profit, consumer website to uplift all things age-friendly. User-generated peer ratings and reviews sites exist in many categories to promote authenticity, create trust and influence decisions. Finally, a comparable site exists for older adults at

Certified Age Friendly EmployerTM

A Program that Recognizes Age-Friendly Workplaces

For fifteen years, our Certified Age Friendly Employer (CAFE) program has been the nation's leading initiative that recognizes organizations committed to being the best places to work for employees 50+. The program assists older job seekers by identifying age-friendly employers.

Certified Age Friendly Employer Seal
Age Friendly Ecosystem

The Age-Friendly Ecosystem

A Multi-Sector Initiative to Accelerate Age-Friendly Impact

Age-friendly practitioners are doing transformational work in cities and communities, universities, health care systems, the employment and public health sectors around the world. We are working with partners to develop shared language that describes what it means to be age-friendly in all settings and provides a framework for cross-sector collaborative action and measurable impact.

Together We Can Elevate All Things Age-Friendly


Interested in Helping to Transform Aging?

We are working with practitioners and partners from age-friendly initiatives all over the world.

Recent News

Medicare Open Enrollment runs from October 15 to December 7. During this time, you can make changes to your existing Medicare health and drug coverage. The key to maximizing this yearly open enrollment opportunity starts with knowing your options:

Today is a very important day for those ages 65+. Whether you or your loved one is navigating #Medicare Open Enrollment, it is very important to review your options. Plans change every year, don't get stuck with a plan not suited to your needs or budget.

Medicare Open Enrollment begins tomorrow! 📅 Review your Medicare options and potentially save💲with our trusted partner SelectQuote today:

The Worst Way to Withdraw from Retirement Accounts via @Yahoo

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