Array of older adults across ages and ethnicity

We're harnessing the transformative power of the internet to amplify the voices of older adults.

Data insights from our core initiatives can help deliver age-friendly programs and services that truly reflect the needs and wants of older adults.

Our Three Core Initiatives:

Age Friendly dot org home page

A Website Created For and With Older Adults

We created the non-profit, consumer website to uplift all things age-friendly. User-generated peer ratings and reviews sites exist in many categories to promote authenticity, create trust and influence decisions. Finally, a comparable site exists for older adults at

Certified Age Friendly EmployerTM

A Program that Recognizes Age-Friendly Workplaces

For fifteen years, our Certified Age Friendly Employer (CAFE) program has been the nation's leading initiative that recognizes organizations committed to being the best places to work for employees 50+. The program assists older job seekers by identifying age-friendly employers.

Certified Age Friendly Employer Seal
Age Friendly Ecosystem

The Age-Friendly Ecosystem

A Multi-Sector Initiative to Accelerate Age-Friendly Impact

Age-friendly practitioners are doing transformational work in cities and communities, universities, health care systems, the employment and public health sectors around the world. We are working with partners to develop shared language that describes what it means to be age-friendly in all settings and provides a framework for cross-sector collaborative action and measurable impact.

Want to learn more about our NEW Compendium of Measures of an Age-Friendly Ecosystem?  Click HERE

Together We Can Elevate All Things Age-Friendly


Interested in Helping to Transform Aging?

We are working with practitioners and partners from age-friendly initiatives all over the world.

Recent News

Age-Friendly care is health care that addresses your unique needs & wants. It is care that is safe & based on what are the most important things to pay attention to as we get older — the 4Ms: What Matters, Medication, Mood and Memory, & Mobility.

Would You Get Paid To Do Nothing for The Rest of Your Life? It seems too good to be true—a job in Sweden that would pay you a generous salary to punch a clock twice a day and do whatever you want in between. But would it be good for you? 🚂🕰️

In our recent survey, two-thirds of older adults reveal they are likely to delay retirement if it means they’ll have flexible conditions such as part-time work from home. Does this sentiment resonate with you?

Our Members get a complimentary Membership with Hotel Engine with and average savings of 26% off public rates, no contracts, annual fees, or spending minimums, and 24/7, U.S.-based customer support.

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