Array of older adults across ages and ethnicity.

We're harnessing the transformative power of the internet to amplify the voices of older adults.

Data insights from our core initiatives can help deliver age-friendly programs and services that truly reflect the needs and wants of older adults.

Our Three Core Initiatives:

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A Website Created For and With Older Adults

We created the consumer website to uplift all things age-friendly. User-generated peer ratings and reviews sites exist in many categories to promote authenticity, create trust and influence decisions. Finally, a comparable site exists for older adults at

Certified Age Friendly EmployerTM

A Program that Recognizes Age-Friendly Workplaces

For seventeen years, our Certified Age Friendly Employer (CAFE) program has been the nation's leading initiative that recognizes organizations committed to being the best places to work for employees 50+. The program assists older job seekers by identifying age-friendly employers.

Age Friendly Ecosystem.

The Age-Friendly Ecosystem

A Multi-Sector Initiative to Accelerate Age-Friendly Impact

Age-friendly practitioners are doing transformational work in cities and communities, universities, health care systems, the employment and public health sectors around the world. We are working with partners to develop shared language that describes what it means to be age-friendly in all settings and provides a framework for cross-sector collaborative action and measurable impact.

Want to learn more about our Compendium of Measures of an Age-Friendly Ecosystem?  Click HERE

Together We Can Elevate All Things Age-Friendly

Elevate Listen Amplify Inform.

Interested in Helping to Transform Aging?

We are working with practitioners and partners from age-friendly initiatives all over the world.

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