
We're harnessing the transformative power of the internet to amplify the voices of older adults.
Data insights from our core initiatives can help deliver age-friendly programs and services that truly reflect the needs and wants of older adults.
Our Three Core Initiatives:

AgeFriendly.org
A Website Created For and With Older Adults
We created the non-profit, consumer website AgeFriendly.org to uplift all things age-friendly. User-generated peer ratings and reviews sites exist in many categories to promote authenticity, create trust and influence decisions. Finally, a comparable site exists for older adults at AgeFriendly.org.
Certified Age Friendly EmployerTM
A Program that Recognizes Age-Friendly Workplaces
For fifteen years, our Certified Age Friendly Employer (CAFE) program has been the nation's leading initiative that recognizes organizations committed to being the best places to work for employees 50+. The program assists older job seekers by identifying age-friendly employers.


The Age-Friendly Ecosystem
A Multi-Sector Initiative to Accelerate Age-Friendly Impact
Age-friendly practitioners are doing transformational work in cities and communities, universities, health care systems, the employment and public health sectors around the world. We are working with partners to develop shared language that describes what it means to be age-friendly in all settings and provides a framework for cross-sector collaborative action and measurable impact.
Want to learn more about our NEW Compendium of Measures of an Age-Friendly Ecosystem? Click HERE
Together We Can Elevate All Things Age-Friendly

Interested in Helping to Transform Aging?
We are working with practitioners and partners from age-friendly initiatives all over the world.
Recent News
New Jersey Advocates for Aging Well (NJAAW) sees unique opportunity for NJ employers to address talent shortages through participation in… Certified Age-Friendly Employer (CAFE) Program Expands Into Brazil and Canada Worldwide talent crisis spurs employers to scramble for ways to… Looking for a quality nursing home? Want to share your opinion about a nursing home? Non-profit launches ratings & reviews… Dear Colleagues, The term age-friendly has become commonplace over the past decade but it means many things to different people….New Jersey Advocacy Group for Older Adults Announces Partnership to Help Age 50+ Residents Find Work with Age-Friendly Employers
Certified Age-Friendly Employer (CAFE) Program Expands Into Brazil and Canada
AgeFriendly.org launches Nursing Home Ratings and Reviews Engine
Special Issue “Age-Friendly Ecosystems: Voices from around the World”: Call for Submissions